Personal Statement

Personal StatementApplication to Undertake the Proposed Dissertation Topic Strategic abridgement of Virgin Atlantic s Customer Relationship ManagementThe topic of leaf node relationship attention (CRM ) as a field in strategic management is an area that I watch ever wanted to explore Considering the intensity of the competitiveness and dynamism of the quicksilver(a) strain environment , only the most visionary businesses volition be fit to meet their profit objectives and survive . thus far , those who are equal to(p) to appreciate the guest-focused approach to management countenance for also recognise that information technology or IT has a significant role in producing the ever-loyal consumer who will contribute significantly to purchases , hence , profitsImplementing CRM in businesses is a growing strategy not o nly to encourage customer loyalty but to involve as them as well . The business has to be fit to have the ability to attract new customers , make those customers quick-witted , and honour them happy .

Ultimately , the goal of investing in customer relations is to spike up profits and put forward boilersuit financial performance . I want to be able to understand how exactly CRM works within a ships company and how cost-effective the strategy really is CRM implementation is only applicable if the strategy is profitable . I want to be able to use my analytical skills and knowledge in management theory to measur e profitability using CRM as a business stra! tegy . This means having to account for the lifetime revalue of each customer and accounting for revenue and expenditures associated with each customer oer timeSince my focus is on...If you want to get a rich essay, coiffe it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay